Dynata Privacy Policy
First Effective: February 24, 2000
This Version: Effective October 15, 2025
1. Introduction
This Privacy Policy sets forth the collection, use and disclosure of personal data or personally identifiable information ("PII") and other information of users located in the United States by Dynata in connection with all of Dynata's applications and services, including, but not limited to, (1) any Dynata panel or subpanel (individually a "Panel" and collectively the "Panels"), (2) any Panel website (individually a "Website" and collectively the "Websites"), (3) any Dynata mobile application(s), (4) participation in any survey or study offered, provided, hosted or administered by or through Dynata, (5) participation in and/or interaction with various advertising, content, shopping opportunities, special offers, coupons, location-based deals, and other rewards opportunities and (6) your eligibility for, and/or redemption of, rewards, incentives and prizes offered for certain actions and activities, including, but not limited to, successfully completing surveys (collectively, the "Application(s)/Service(s)"). For non-US visitors, please go to: https://www.dynataprivacy.com.
This Privacy Policy also covers the collection of PII related to Non-Research Activities which include, but are not limited to, Dynata marketing services and/or third parties marketing their services to you and/or sharing individual and/or aggregate profile data with third parties to develop marketing insights and/or audience/look alike models. Non-Research Activities are described in more detail in this Privacy Policy.
Your use of Dynata's Application/Services is completely voluntary and therefore Dynata's processing of your PII in connection with the Application/Services and Non-Research Activities and this Privacy Policy, and disclosure to the third parties as set forth under this Privacy Policy, is with your consent.
Registration with, use of, and access to Dynata's Services is subject to Dynata's Terms and Conditions. In most cases Dynata is not the sponsor of the survey and the survey instrument, and the survey results or survey data will be owned by the sponsor of the survey.
All references to "us" or "we" refer to Dynata. All PII is stored in the United States, where Dynata's servers are located and accessible globally to Dynata employees and/or agents. For purposes of this Privacy Policy, "respondent" shall mean any individual who participates in Dynata Services, including passive data collection and/or participates in the Non-Research Activities described herein.
For purposes of this Privacy Policy, online shall include mobile web browsing. Dynata and its affiliates own and operate several Panels, Websites and other services, including, without limitation, www.e-rewardsmedical.com, www.expertopinions.com, www.ipoll.com, www.oneopinion.com, www.centrodeopinion.com, www.vindale.com, www.surveyspot.com, www.itinfluencers.com, www.proopinion.com, www.savewithsurveys.com, www.e-rewards.com, www.opinionoutpost.com, www.opinionworld.com, www.gobranded.com, www.valuedopinions.com, www.quickthoughtsapp.com, www.theopinionterminal.com, www.alumniopinions.com, www.milesforopinions.com, www.memberopinions.com, www.surveypointsclub.com, www.rewardsforthoughts.com, www.aviosforthoughts.com, www.sayandplay.com, www.opinionrewardsclub.com, www.milesforthoughts.com, www.opinionstakeflight.com, www.guestopinionrewards.com, www.opinioncheckin.com, www.jetopinions.com, www.pointsforsurveys.com, www.quecrees.com/en, www.quecrees.com, www.rewardsforopinions.com, www.opinionmilesclub.com, www.clubopinions.com, wwww.surveypointsclub, and www.opinionrewardspanel.com. This Privacy Policy applies to the Websites however they are accessed, including by computer, mobile device, or other devices you use.
2. State specific privacy
Certain jurisdictions within the United States require specific provisions to be included in the privacy notices and privacy policies applicable to their residents. Please see the links below for state-specific notices and policy provisions:
Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Montana, Virginia or any other states that have enacted personal privacy laws, please click here for more information about your rights under your state's laws.
Residents of Nevada, Washington, California, Colorado, Connecticut, Oregon, Texas, Utah, Montana, and Virginia or any other states that have enacted consumer health data laws, please click here for more information about your rights under your state's consumer health data laws.
3. What personal data and other information do the Applications/Services collect?
Background/Profile Data.
Dynata collects PII from respondents when accessing our survey platform and/or during and after registration with a panel, including, without limitation, in connection with the receipt and redemption of rewards and incentives and/or during the Application/Services registration and download process. You will be asked to provide certain PII and demographic information, including, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, occupation/education, and the unique panelist/respondent identification number we assign to you when you sign up for an account (individually a "UID" and collectively "UIDs").
In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose data which may be categorized under applicable law as "Sensitive Personal Information". Sensitive Personal Information may include PII that discloses or reveals racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, health and medical conditions, sexual orientation, among other things – the applicable privacy laws in your jurisdiction will provide a more fulsome description of the scope of Sensitive Personal Information (or similar term). Dynata uses Sensitive Personal Information to target survey opportunities to you and as otherwise set forth in this Privacy Policy.
Dynata may collect PII, Sensitive Personal Information and demographic information from non-panel members prior to and during participation in a survey.
Survey Data.
Dynata conducts market research surveys on its own behalf, and on behalf of third parties.
If Dynata conducts a survey on its own behalf, Dynata owns the data collected by the survey, subject to applicable law. Dynata also determines the purposes and means of processing of any PII and Sensitive Personal Information collected as part of surveys – this is sometimes referred to as a "controller" or "business" role. Dynata's processing of any such PII and/or Sensitive Personal Information is subject to the terms of this Privacy Policy, and any other supplemental terms that Dynata provides to you in accordance with applicable law.
If Dynata conducts a survey on behalf of a third party (such as a Dynata client), the third party would also hold ownership rights in the survey data, subject to applicable law. In such cases, the third party would also serve as the "controller" or "business" for any PII and/or Sensitive Personal Information collected by the survey. The third party may provide you with additional notification or privacy terms at the time of completing the survey. Surveys administered by or on behalf of third parties and the data collected in connection therewith are not subject to this Privacy Policy.
You may submit, upload or transmit content or material, including, without limitation, photos, videos, and/or any other similar or related content or material which may include your PII ("User Content"), for example, when completing surveys. PII included in User Content shall be collected, used and disclosed except, however, when subject to any third-party privacy terms, when applicable, as set forth in this Privacy Policy. User Content should not include audio, video, images, or the likeness of anyone other than you.
The Application/Services also collect certain information automatically, such as information about your device and device capabilities, including, without limitation, the device operating system, the other applications on your device, IP address, device network provider, device type, time zone, network status, browser type, browser identifier, unique device identification number (such as identifiers for analytics or advertising), network provider user ID (a number uniquely allocated to you by your network provider), Media Access Control (MAC) address, International Mobile Equipment Identity, location and other information that alone or in combination may be used to uniquely identify your device. Specific examples of this data and the technology that collects it are below.
Geo-location Data.
The Applications/Services will request your permission to obtain geo-location information from your mobile device, and such geo-location information may be provided by such Application/Service at any time, whether the Application/Service is open or not. If you consent to sharing your geo-location data, in addition to the uses set forth under "Dynata's use of information" below, Dynata will also use your location information to offer you the option to participate in location-based surveys and market research and/or to share such geolocation data with third party clients to demonstrate certain location and/or traffic patterns of Application/Service participants. In addition, Dynata may share your geo-location data with third party vendors to generate surveys for market research and for other research from aggregated location patterns. For more information concerning the sharing of such geo-location data, please contact privacy@dynata.com.
Geo-location data also may be used by ad networks to provide you with location-based advertising. The ad networks' use of data, and how to opt out, are described in more detail below.
If you no longer wish to share your geo-location data through your device, please change the privacy settings in your device for the Application/Services.
Application/Services and Functionality.
Dynata may request access to certain applications and/or functionality available on or through your device for use in connection with the Applications/Services. Access shall be requested via push notification or other alerts, and access will only be granted with your consent. If you consent, you may subsequently opt-out by changing your settings on the device.
You may also be offered the opportunity to access the Applications/Services through third party social media platforms. If you select such option, Dynata may collect certain profile information stored in your social media platform account.
Cookies and Similar Technology.
Cookies are small files that store certain data on a device. Session cookies expire when you close your browser. Persistent cookies remain on your device until deleted or once they reach a defined expiration date. You may set your browser to notify you when you receive a cookie. Additional geographic and demographic data such as the Audience Measurement Data (as defined below) may be shared with third parties and associated with a cookie placed on your device.
First party and third party cookies and other similar or related technology and device identifiers (e.g., IDFAs, AAIDs, etc.) may be placed, written, set, and/or read for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, for fraud detection and/or prevention, online ad effectiveness research, website tracking and audience measurement, to develop audience insights and/or look-alike models in connection with marketing campaigns, and for the purpose of targeting advertisements and other content to individuals, subject to your consent where required by applicable law. However, for certain cookies and/or similar or related technology, if you decide not to accept cookies, you will not be able to use the Application/Services.
For more information on the types of cookies we use, the purposes for which we use information collected via cookies, please see our Cookie Consent Tool.
Log Files.
The Application/Services may automatically gather and store certain information, including, without limitation, data available from your web browser, which could include IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp, and click stream data in log files.
Digital Fingerprinting.
Generally, digital fingerprinting assigns a unique identifier to your device based upon the device's technical settings, characteristics, and IP Address. Dynata uses digital fingerprinting technology for quality control and validation purposes and fraud detection and/or prevention, including, without limitation, identifying duplicate or fraudulent respondents. Dynata may implement and use digital fingerprinting directly or through a third party vendor with your consent where required by applicable law.
Watermarking.
Generally, watermarking involves placing a technology or file on your device to identify that it has previously been used to register with or access the Application/Services or the Services. Watermarking is used for quality control and validation purposes and fraud detection and/or prevention purposes. Dynata may engage in watermarking activities directly or through a third party vendor with your consent where required by applicable law. In some cases, we may use information collected through automated means, along with other information, to recognize users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers, for the purposes described in this Privacy Policy.
Information Collected from Third Parties.
Dynata may obtain PII, behavioral and/or demographic information from third parties, including, without limitation, data management platforms, ad networks, information service bureaus, other sample suppliers and/or social media platforms. Dynata may use the PII, behavioral and/or demographic data received from these third parties for various purposes, including, without limitation, data validation, data append, developing marketing insights and look alike models, fraud detection purposes, and/or sending you a one-time email to invite you to participate in a survey and/or join a panel. In addition, geolocation data, including information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled, may be appended to your panel profile and/or shared with Dynata's clients if you elected to opt in to the geolocation services.
AI and Third Party Analytics.
Dynata uses certain technologies, including artificial intelligence ("AI") to better understand how you use our Websites and Application/Services. This could include third-party tracking tools and recording your interaction with our Websites (like your mouse movements, clicks, etc.). Recording and reviewing these tools and interactions help us optimize your experience and secure our Websites.
There may also be AI tools or services from third parties incorporated into our Websites and Applications/Services in order to provide more effective support and a better user experience.
We may also use analytics technology from third parties, such as Google Analytics, to track activity on our Websites ("Analytics Vendors"). These Analytic Vendors may use the data collected from these activities for their own purposes, including but not limited to improving their products. Analytics Vendors could also collect and use your data across various websites and over a period of time. To learn more about tracking technologies and your options to limit or opt-out of this tracking, please see the Section titled Cookies and Similar Technology.
By using any of the Websites and our Application(s)/Service(s), you expressly consent to the collection, processing and disclosing of your PII, the contents of your communications, your interactions, and other data to the parties described in this Section.
How does Dynata use the information it collects?
Dynata's use of information:
In addition to the purposes described above, Dynata uses personal data collected through the Application/Services as follows:
- (i) to communicate with you regarding your membership with a survey panel(s) owned by Dynata;
- (ii) to communicate with you regarding your participation in a survey(s);
- (iii) to tailor survey opportunities to you and to arrange for advertisements to be displayed to you outside the Application/Services for the purposes of facilitating the completion of advertisement recall surveys;
- (iv) to send you notifications of survey opportunities;
- (v) to comply with any and all legal obligations, including, without limitation, tax obligations;
- (vi) to administer and manage Dynata's reward and incentive programs and fulfill your requests for rewards and incentives;
- (vii) to facilitate your entry into Dynata's sweepstakes and promotions and communicate with you regarding such entries;
- (viii) to update Dynata's records;
- (ix) to comply with any data suppression obligations or requirements;
- (x) for fraud detection and/or prevention purposes;
- (xi) to link your device and/or profile to additional information available about you and/or your device available from data management platforms ("DMP");
- (xii) to market Dynata products/services to you;
- (xiii) to enable third parties to market their products/services to you;
- (xiv) to enable Dynata or third parties to develop marketing insights and/or audience/look alike models;
- (xv) to validate the profile information you provided to us; and/or
- (xvi) as otherwise permitted pursuant to this Privacy Policy or as otherwise authorized by you.
Dynata may use information collected in the context of the Application/Services in connection with other survey panels that Dynata administers and/or in connection with Non-Research Activities. With respect to the linking of Application/Services data to third party DMP data, Dynata uses such data itself and/or permits Dynata's clients and/or the DMP itself to use such data to provide you with survey opportunities, to measure advertising effectiveness (as described in more detail below), to segment audiences; to design advertising campaigns using "look alike" cohort groups based on survey and third party data; and/or to market such third party's products/services to you.
Dynata provides its clients and/or its advertising partners with information about your device, including but not limited to, the device's IDFA or Advertising ID and interactions with the Application/Services with your consent. Dynata, the clients and/or ad partners may use this information to facilitate Dynata surveys, for marketing of Dynata products and services to you, for Non-Research Activities, to link your device to additional data about you and/or your device available from third party data management platforms and data providers/brokers and/or to validate certain information you provide about yourself and/or your device. Click here to learn more about some of our ad partners, including how to subsequently opt-out.
Retargeting.
Dynata may from time-to-time engage a third party or third parties to either display advertising on a Dynata Website(s) or to manage Dynata's advertising on other websites (for example on social media sites). Dynata's third party partner(s) may use technologies such as cookies or identifying data elements, including but not limited to your IDFA or Advertising ID, to gather information about your activities on Dynata's website(s) and/or on other websites in order to: (i) provide you with advertising about Dynata and its services; and/or (ii) assist Dynata in developing marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to your social and demographic profile. If Dynata is conducting a re-targeting program and you wish to not participate in this re-targeting program, please opt-out via the applicable cookie opt-out process set forth in this Privacy Policy or in Dynata's separate cookie notice, by modifying your IDFA or Advertising ID and/or by unsubscribing within the advertisement itself.
Audience Insights/Look-alikes.
Dynata and/or third parties may use Personal Data and/or may link Personal Data to a third-party cookie to develop audience insights and/or look-alike models in connection with marketing campaigns.
Online Advertising Effectiveness.
In connection with Dynata's online ad effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata's clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a "Third Party Technology" and collectively the "Third Party Technologies"). The Third Party Technologies may be written, set or read in various locations, including, without limitation, Dynata's servers or systems. If you participate, your UID will be stored in or associated with the Third Party Technology to allow you to be re-contacted about the online ad or promotion and Dynata's client will use the Third Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Dynata's client will send your UID and the specific survey to Dynata and Dynata will provide you with the opportunity to complete the survey.
Audience Measurement Data.
In addition to the use and sharing of Audience Measurement Data (as defined below) in connection with online advertising effectiveness research, as such research is described above, Dynata may share your UID and data previously collected by Dynata, including, without limitation, age, gender, income, number of people in your household, education/education level, and employment status, ("Audience Measurement Data"), to third parties, including, without limitation, Dynata's subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the content, advertisements, campaigns, and websites that you visit, view, and/or click on. The Audience Measurement Data will be used in connection with online advertising effectiveness research, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Audience Measurement Data may be shared in a single summary form (i.e. individual respondent level) or aggregate summary form (i.e. group of respondents).
How do advertisers/ad networks use my information?
Ad partners' use of information.
You can use the Application/Services to participate in surveys, including, without limitation, surveys regarding specific ads and promotions that Dynata is testing for its business clients. You may see these ads or promotions in several places, including, without limitation, in non-Dynata mobile apps (for example, in a gaming app), after which Dynata shall provide you with access to, or contact you to complete, a survey about the ad or promotion that you were exposed to. To facilitate the completion of surveys on ads or promotions, Dynata has partnered with ad companies that provide, measure or facilitate advertisements, including, without limitation, in many other mobile apps. The Application/Services provides these ad networks with the UID, your unique device identifier, and many or all of the other types of information described in the "Information collected through automated means" section above (including your ongoing geolocation, if your device permits the collection of geolocation). When you use a mobile app that has partnered with one of the ad companies, the ad company can use your unique device identifier or other automatically collected information to recognize your device. The ad company may then show you an ad or promotion that Dynata is testing for one of our business clients, and may then also inform Dynata that the device associated with your UID has just received an ad or promotion, which allows Dynata to provide you with access to, or to contact you to complete, a survey regarding the ad or promotion. With your consent, the ad companies also use the information they collect about your device and your interactions with the Application/Services and other mobile apps to provide you with other in-app advertising that has been tailored to your interests and for other purposes. To learn more about some of these ad companies, including how to opt out, please contact privacy@dynata.com.
What communications will I receive through the Applications/Services or relating to the Services?
Dynata may contact you to participate in surveys via "push" notifications or SMS/text messages if you expressly agree to receive such communications.
In addition, Dynata and/or its agents or vendors on behalf of Dynata will send email communications to you regarding survey invitations, survey participation, reward or incentive information, inquiries and redemption, newsletters, notices required to be provided hereunder or by law, sweepstakes or promotion entries, notice of winning a sweepstakes or promotion, and in response to inquiries from you.
Where you provide Dynata with your telephone number(s), Dynata, its clients and/or its Subcontractors may also contact you by telephone in relation to your account, including, without limitation: (i) surveys you have or are participating in; (ii) reward or incentive information, inquiries and redemption; (iii) sweepstakes or promotion entries and prize fulfillment; (iv) responding to your queries; (v) notices under this Privacy Policy; (vi) additional survey invitations and/or opportunities; and/or (vii) to validate profile information you have provided to us.
Does Dynata share PII and other information collected through the Applications/Services with third parties?
Pursuant to applicable law, Dynata may disclose or transfer personal data and other information collected through the Websites and/or Applications/Services to third parties as follows:
- (i) With your consent;
- (ii) In response to a subpoena or an order of a court or government agency;
- (iii) To establish, exercise, or defend legal claims of an individual or Dynata, including in order to protect the safety of an individual or to protect Dynata's rights and/or property;
- (iv) Between various Dynata panels, if you sign up for more than one Dynata panel;
- (v) To authorized agents and/or subcontractors of Dynata and/or of Dynata's clients, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database matching services, coding services, and reward, incentive, and sweepstakes related services. In connection with the sharing of personal data and other information with subcontractors as set forth in this section, such subcontractors may use such data to improve or enhance their services, in which event they are acting as data controllers or data owners and not as subcontractors engaged by Dynata.
- (vi) To a client for limited market research related uses including, without limitation, modeling, validation, data append, database segmentation, and reward, incentive, or sweepstakes redemption, fulfillment, and/or entry;
- (vii) In connection with a change of ownership or control, including, without limitation, a merger or an acquisition of any or all of Dynata's business assets, provided that the party receiving or acquiring the personal data agrees to use, protect, and maintain the security, integrity, and confidentiality of personal data in accordance with this Privacy Policy;
- (viii) To a client or to such client's customer in the event Dynata or a third party believes that you have or may violated the intellectual property rights of a third party;
- (ix) To a client or to such client's customer in the event Dynata or a third party believes that you have violated the Terms of Service;
- (x) To a third party, which shall include both Dynata research clients and third parties that engage in Non-Research Activities; and
- (xi) As otherwise permitted pursuant to this Privacy Policy.
In addition to the foregoing, if you enroll through a third party with whom Dynata has a contractual relationship and/or from an email sent from a third party company proposing you to join our Application/Services (collectively "Program Partner"), Dynata may share select enrollment information with the Program Partner who invited you into the program, which can include your full name, post or zip code, and your email address. You acknowledge that our Program Partner may collect, use, and disclose that information in accordance with their privacy policy. Please note that Dynata will not be responsible for and will not be liable for our Program Partner's actions concerning your information or for any Program Partner's privacy practices when you are dealing directly with them.
Please further note, Dynata may allow a client to collect PII directly from respondents. The disclosure is voluntary and, prior to collection, the client is required to enter into a written agreement with Dynata, which, among other things, limits use of the PII. As discussed in the "Survey Data" section of this Privacy Policy, the client will also be the controller of such PII.
Dynata may disclose or sell certain aggregated or individualized PII to third parties (e.g., data brokers, data aggregators, etc.) for their own Non-Research Purposes, including, without limitation, the licensing of individual-level and/or aggregated-level data (e.g., product and/or service purchasing or usage activity, social media activity, website visitation data, internet search history, etc.) for the development of audience insights and/or look-alike models, for the purpose of sale of such data to the third party's clients/customers, for the purpose of performing analytics and providing marketing intelligence, and/or to enable such third party to market its products/services to you.
Additionally, UIDs and information collected by automated means are provided to third parties, including, without limitation, clients, partners, agents and/or vendor for the purposes of identifying respondents for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data segmentation, and reward, incentive, and/or sweepstakes or promotion related services.
In connection with your survey data, Dynata or the client may associate certain demographic attributes to you. Dynata may share with third parties, including but not limited to clients, the geographic and/or demographic data Dynata collects from you during enrolment or through certain profile questions Dynata may ask you. Such data may be shared with third parties on an individual respondent level or aggregate summary form (i.e. a group of respondents). If you voluntarily disclose personal data in connection with your survey data and responses, and Dynata collects the survey data and responses, Dynata will transfer the survey data and responses, UID and the voluntarily disclosed personal data to the relevant Dynata client.
We may transfer your information, including PII, and other business data in connection with any of the following: (1) financing, (2) merger, (3) consolidation, (4) restructuring (formal or informal), (5) acquisition by another company, (6) sale or assignment of rights or assets (or a portion thereof), or (7) other company change.
Are there any companies within the Dynata Group that may collect, store and process PII?
Yes. We may share your PII and other information with various affiliated entities within the Dynata Group for certain business purposes. In each case, Dynata remains responsible for the use of such PII and other information.
5. What options and rights do I have regarding my PII?
How can I update my information and opt-out of certain data collection and/or use?
You are responsible for keeping your information up to date with us. You can update your information by contacting us via the methods listed below under "Who can I contact with questions about this Privacy Policy?".
Mobile Devices.
In addition to the opt-out methods set forth therein, there are multiple opt-out options for users of our Application/Services from mobile devices.
For mobile devices, you can stop all collection of personal data and other information by the Application/Services by uninstalling the Application/Services and/or terminating your participation in the panel(s). You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network and/or you may cancel your panelist account on the panel Site. Please note that if you delete the Application(s)/Service(s), but maintain a profile with one of Dynata's Websites, we may still collect personal data and other data from you through our site(s). Uninstalling the Application/Services will not delete all information collected by Dynata prior to uninstalling the Application/Services. To delete all information collected by Dynata please contact Dynata as set forth below.
Termination of or inactivity in your account will not automatically trigger deletion of your PII. Six months following termination of your account, inactivity of your account and/or the date upon which you uninstall the Application/Services, Dynata may transfer your PII to a third party data broker and/or data management platform for purposes of resale/reuse by such third party, including Non-Research Activities. If you do not wish for your PII to be used for resale/reuse or for Non-Research Activities and/or if you do not consent to Dynata sharing your PII with third parties after termination of your account and/or removal of the Application/Services from your device, please contact us at privacy@dynata.com.
Please see the section below entitled "How long do you keep my personal data and other information?" for Dynata's data retention policies if an account is terminated or suspended due to a violation of Dynata's Terms and Conditions.
For iOS Opt-out of location data.
You may, at any time, opt-out from enabling the Application/Services to access your location data by:
- Touching or selecting the settings icon for the device;
- Once in the settings icon, touch or select Location Services; and
- Once in Location Services, you can use the individual slider for the Application/Services, to turn off location services.
Note: If you turn off Location Services, you will be prompted to turn on Location Services the next time the Application/Services tries to use this feature.
For Android Opt out of location data.
You may, at any time, opt-out from enabling the Application/Services to access your location data by:
- Touching the ABOUT button on the top right of the navigation bar
- Once in the ABOUT dialog, you can toggle on/off Location Services via a switch labeled: "Access to my location"
For iOS Opt-out of push notifications.
You may opt-out of push notifications for the Application/Services by:
- Touching or selecting the settings icon for the device;
- Once in the settings icon, touch or select notifications;
- If push notifications are turned on, there will be a list of icons, touch or select the icon for the Application/Services; and
- From this screen, you will be able to modify the push notification settings for the Application/Services.
For Android Opt-out of push notifications.
- You may opt-out of push notifications for the Application/Services by:
- Access the Settings for the device.
- From within Settings, locate the Apps setting.
- Once in Apps, locate the relevant application (QuickThoughts or iPoll), and select it.
- Locate a checkbox labeled "Show notifications" and toggle it based on your preference.
Opt-out of email communications.
You may opt-out of email communications by clicking the unsubscribe link in any email you receive from us or contacting us as set forth below.
Opt-out of sharing social media platform profile data.
You may opt-out of sharing social media platform profile data by changing your preference/profile settings with the social media platform regarding the sharing of data with third parties or removing the Application/Services from your social media profile.
Opt out of use of the advertising identifier assigned to your smartphone/device.
You may change the advertising identifier assigned to your device at any time.
Ad network opt-out.
Ad networks may collect information through the Application/Services for use in facilitating surveys and providing interest-based advertising offer certain opt-out mechanisms. To opt-out, please contact privacy@dynata.com. If you opt-out, you will not be able to participate in our surveys about ads and promotions.
Can I stop Dynata from tracking my online activities?
Do Not Track ("DNT") is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Dynata does not respond to DNT signals. If you object to Dynata's practice with regards to DNT signals, you may opt-out from participation or use of Dynata's services as described below.
In connection with Dynata's online ad effectiveness program, Dynata permits Dynata's subcontractors, partners and/or clients to drop, set, and/or write Third Party Technologies for the purpose of facilitating audience measurement and ad recall survey activities. Dynata is not responsible for any third party's compliance with or response to DNT signals. To learn more about Dynata's online ad effectiveness program, please review the Online Advertising Effectiveness section of this Privacy Policy.
How long do you keep my personal data and other information?
Dynata will retain personal data and other information relating to your use of the Application/Services for as long as you have the Application installed and/or use the Application/Services and for up to one (1) year thereafter or such other period as may be required or permissible by law. Termination or inactivity in your account will not automatically trigger deletion of your PII. Six months following your inactivity with the panel Websites and/or uninstalling the Application/Services, Dynata may transfer your PII to a third party data broker and/or data management platform for purposes of resale/reuse by such third party.
If Dynata suspends or terminates your account due to a violation of Dynata's Terms and Conditions reserves the right to maintain your contact information for a period of two (2) years from the date of suspension/termination to maintain the security and integrity of the Application/Services, including fraud prevention purposes. Dynata exercises this right based on the above stated legitimate interests where applicable, and otherwise with your consent as a condition for using the Application/Services.
Does the Application/Service collect data from minors under thirteen (13) years of age?
The Application/Services is not designed for, or intended for use by, any individual under the age of thirteen (13). We do not knowingly collect personal data from children under the age of thirteen (13), and if we become aware that we have inadvertently collected personal data from a child under the age of thirteen (13), we will undertake reasonable commercial efforts to delete such personal data and otherwise comply with the Children's Online Privacy Protection Act (COPPA).
7. What steps does Dynata take to secure my data, and how can I contact Dynata for more information?
What security is available for PII and other information collected through the Applications/Services?
Dynata maintains an appropriate level of technical, administrative, and physical safeguards to protect personal data and other information disclosed or collected by Dynata. Dynata reviews, monitors, and evaluates its privacy practices and protection systems on a regular basis. Despite the safeguards we implement, transmissions over the Internet and/or a mobile network are not totally secure and Dynata does not guarantee the security of online transmissions. Dynata is not responsible for any errors by individuals in submitting personal data to Dynata.
If you wish to:
- receive a copy of the information we hold about you;
- communicate an opt-out request to Dynata;
- request access to, or the correction, blocking or deletion of, your personal data;
- make a complaint about our privacy practice;
- appeal an action we take with regard to a consumer request
- opt out of certain uses of your PII;
or have any questions regarding Dynata's privacy practices and/or this Privacy Policy, please contact us via email at privacy@dynata.com
Dynata's Legal Department is responsible for Dynata's compliance with this Privacy Policy.
U.S. State Privacy Notice
This U.S. State Privacy Notice ("U.S. Notice") contains information about the rights of residents in certain U.S. states which have enacted privacy legislation (each a "State Privacy Law"). As of July 31, 2025, the following states have enacted a State Privacy Law: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland (effective October 1, 2025), Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island (effective January 1, 2026), Tennessee, Texas, Utah, and Virginia. Unless otherwise specifically noted here, this U.S. Notice, in conjunction with our Privacy Policy, applies to residents of the foregoing states. Terms used and not defined herein have the same meaning as set forth in our Privacy Policy or the applicable State Privacy Law.
More information about Dynata, our Panels, the categories of PII we collect, how we collect PII, the categories of third parties we share or sell PII with and to, the categories of PII we share with third parties, the purposes of our processing of your PII, our retention policies for PII, our deletion policies, the notification process for changes to our Privacy Policy and this U.S. Notice, and how to contact us can be found in our Privacy Policy in the following sections: Introduction, What personal data and other information do the Applications/Services collect?, How is the information collected by Dynata used?, What options and rights do I have regarding my PII?
The tables below restate the information found in our Privacy Policy in order to comply with certain State Privacy Laws. This information covers our current data practices, our practice over the previous twelve months, and serves as our Notice at Collection as required under the California State Privacy Law. If certain data is exempt under a State Privacy Law, then it is not deemed to be covered by this U.S. Notice.
1. Collection of and Use of PII by Dynata:
Data you provide at account creation:
Categories of PII Collected
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Data Types Included
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Business Purpose
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Identifiers
|
- Name
- Address(es)
- Telephone number(s) (including home, cell, and/or business)
- Email address(es)
- Date of birth
- Internet Protocol address
- Unique device identification number (such as identifiers for analytics or advertising)
- Network provider user ID (a number uniquely allocated to you by your network provider)
- Media Access Control (MAC) address
- International Mobile Equipment Identity
- Unique cookie identifiers
|
- To communicate with you regarding your account
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- In connection with receipt and redemption of rewards, incentives, and other promotions
- To comply with legal requirements
- To update Dynata's records
- To comply with data suppression obligations or requirements
- For fraud detection and prevention
- To link your device to data management platforms ("DMP")
- To market Dynata product/services to you
- To provide customer service
- To process and/or fulfill orders and transactions verifying customer information
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Personal Characteristics
|
Includes, without limitation:
- Occupation/Profession
- Education
- Income
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Geo-Location Data
|
Includes, without limitation:
- Physical location
- Travel patterns
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Behavioral Data
|
Includes, without limitation:
- How you interact with Dynata Applications/Services and Websites
- How you interact with other applications, websites, and servers
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
User Content
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Content uploaded by you to Application/Services and Websites, including without limitation:
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- To otherwise facilitate the operational purposes of Dynata or our service providers
|
Sensitive Personal Information
|
Includes, without limitation:
- Race
- Ethnic origin
- Citizenship or immigration status
- Religious or philosophical beliefs,
- Consumer health data (as defined herein)
- Financial data
- Other data as defined by State Privacy Laws
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To comply with legal requirements
- To update Dynata's records
- To comply with data suppression obligations or requirements
- For fraud detection and prevention
|
Data collected from your use of our Application/Services (including through automated means):
Categories of PII Collected
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Data Types Included
|
Business Purpose
|
Device Data
|
Information about your device and device capabilities, including, without limitation
- Device operating system, the other applications on your device
- Internet Protocol (IP) address
- Device network provider
- Device type
- Time zone
- Network status
- Browser type
- Browser identifier
- Unique device identification number (such as identifiers for analytics or advertising),
- Network provider user ID (a number uniquely allocated to you by your network provider)
- Media Access Control (MAC) address, International Mobile Equipment Identity,
- International Mobile Equipment Identity
- Location data
- Unique cookie identifiers
- Other information that alone or in combination may be used to uniquely identify your device
|
- To communicate with you regarding your account
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- Tracking of completed surveys or other actions
- For online ad effectiveness research, website tracking, and audience measurement
- To develop audience insights and/or look-alike models in connection with marketing campaigns
- For the purpose of targeting advertisements and other content to individuals (subject to consent where required by law)
- In connection with receipt and redemption of rewards, incentives, and other promotions
- To comply with legal requirements
- To update Dynata's records
- To comply with data suppression obligations or requirements
- For fraud detection and prevention
- To link your device to data management platforms ("DMP")
- To market Dynata product/services to you
- To provide customer service
- To process and/or fulfill orders and transactions verifying customer information
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Geo-Location Data
|
Includes, without limitation:
- Physical location
- Travel patterns
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Social Media Information
|
- Profile information from social media account
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- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To market Dynata product/services to you
- And to otherwise facilitate the operational purposes of Dynata or our service providers
|
Data from third party sources:
Categories of PII Collected
|
Data Types Included
|
Business Purpose
|
Identifiers
|
- Name
- Address(es)
- Telephone number(s) (including home, cell, and/or business)
- Email address(es)
- Date of birth
- Internet Protocol address
- Unique device identification number (such as identifiers for analytics or advertising)
- Network provider user ID (a number uniquely allocated to you by your network provider)
- Media Access Control (MAC) address
- International Mobile Equipment Identity
- Unique cookie identifiers
|
- Data validation
- Data append
- Developing marketing insights and look alike models,
- Fraud detection purposes, and/or
- Sending you a one-time email to invite you to participate in a survey and/or join a panel,
- Information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled
|
Personal Characteristics
|
- Occupation/Profession
- Education
- Income
|
- Data validation
- Data append
- Developing marketing insights and look alike models,
- Fraud detection purposes, and/or
- Sending you a one-time email to invite you to participate in a survey and/or join a panel,
- Information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled
|
Geolocation Data
|
Includes, without limitation:
- Physical location
- Travel patterns
|
- Data validation
- Data append
- Developing marketing insights and look alike models,
- Fraud detection purposes, and/or
- Sending you a one-time email to invite you to participate in a survey and/or join a panel,
- Information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled
|
For more information on how Dynata uses cookies and similar technologies, please click here.
2. Sharing and Selling of PII:
In order to provide you with the Application/Services as set forth under the Privacy Policy, Dynata may sell and/or disclose your PII to third parties.
Data shared with third parties:
Categories of PII Disclosed/Sold
|
Categories of Recipients
|
Business Purpose
|
Identifiers
Personal Characteristics
Geolocation Data
Device Data
Behavioral Data
|
Dynata clients
Dynata partners
Dynata agents
Dynata vendors
|
- For the purpose of targeting advertisements and other content to individuals (subject to consent where required by law)
- To generate surveys for market research and for other research from aggregated location patterns
- To provide you with location-based advertising
- In response to a subpoena or an order of a court or government agency
- To establish, exercise, or defend legal claims of an individual or Dynata, including in order to protect the safety of an individual or to protect Dynata's rights and/or property
- For data append services, data validation services, fraud detection and/or prevention services, database matching services, coding services, and reward, incentive, and sweepstakes related services
- Limited market research related uses including, without limitation, modeling, validation, data append, database segmentation, and reward, incentive, or sweepstakes redemption, fulfillment, and/or entry
- In connection with a change of ownership or control, including, without limitation, a merger or an acquisition of any or all of Dynata's business assets, provided that the party receiving or acquiring the personal data agrees to use, protect, and maintain the security, integrity, and confidentiality of personal data in accordance with our Privacy Policy
- In the event Dynata or a third party believes that you have or may violated the intellectual property rights of a third party
- In the event Dynata or a third party believes that you have violated the Terms of Service
- Non-Research Activities
- As otherwise permitted pursuant to our Privacy Policy
|
Identifiers
Personal Characteristics
Device Data
Behavioral Data
|
Data brokers
Data aggregators
|
- Non-Research Purposes
- Licensing of data
- Development of audience insights and/or look-alike models
- Sale of such data to the third party's clients
- Performing analytics
- Providing marketing intelligence
- Enable third party to market its products/services to you
|
Sensitive Personal Information
|
Dynata clients
Dynata partners
Dynata agents
Dynata vendors
|
- To tailor survey opportunities to you and communicate with you about such opportunities
- To arrange for advertisement to be displayed to you outside of the Application/Services in order to facilitate the surveys
- To comply with legal requirements
- To update Dynata's records
- To comply with data suppression obligations or requirements
- For fraud detection and prevention
|
In connection with the sharing of personal data and other information with vendors as set forth in the above section, such vendors may use such data to improve or enhance their services, in which event they are acting as data controllers or data owners and not as subcontractors engaged by Dynata
"Selling" or "sharing" of data
Certain instances of Dynata's disclosure of your PII may be considered a "sale" or "share" under a State Privacy Laws. Please see below section Your Rights to Your PII and Sensitive Personal Information Under State Privacy Law for information on your rights to your PII.
Dynata has disclosed or sold all categories of PII listed in the above charts in the last twelve months.
Data that is aggregated and/or deidentified
Please note that aggregated and deidentified information is not considered to be PII. Dynata may, or permit a third party to, aggregate and/or deidentify your PII for commercial uses. Dynata is not required to reidentify such aggregated and deidentified data. All aggregated and deidentified data will be deleted by Dynata once it is no longer in use by Dynata.
Notice relating to Sensitive Personal Information and Biometric Data:
We may sell your Sensitive Personal Information.
We may sell your biometric data.
3. PII of Individuals Under 13 ("Children"):
Dynata does not collect the PII of Children. Please click here for more information.
4. Your Rights to Your PII and Sensitive Personal Information Under State Privacy Laws:
Pursuant to your applicable State Privacy Law and regulations (the "Applicable Law"), (including the California Consumer Protection Act of 2018 ("CCPA") for California residents), and subject to certain exceptions and limitations, you can contact Dynata to exercise the rights described below with respect to certain PII that Dynata holds about you. To the extent those rights apply to you, they are described below. Dynata also handles certain PII on behalf of Dynata customers. You should contact those customers to exercise any rights you may have with respect to that PII.
Right to Know About PII Collected, Disclosed, or Sold
You have the right to request that we provide you with details about the PII we collect, use, disclose and sell. You can submit a verifiable consumer request by clicking here. You can also submit your request via our toll-free number (833) 909-1804. Dynata reserves the right to verify your identity to our satisfaction, including by asking you to log into your account if you have one.
You are entitled to receive the following:
- The categories of your PII that Dynata has collected in the preceding 12 months
- The categories of sources from which that information was collected
- The business/commercial purpose for the collection or selling
- The categories of third parties with whom Dynata shares PII
- The specific pieces of PII Dynata has collected about you (subject to some exceptions)
Because Dynata has disclosed or sold (as those words are defined in the Applicable Law) PII to third parties in the last 12 months, you are also entitled to receive:
- The categories of PII that Dynata has disclosed or sold in the past 12 months
Right to Correct PII
You have the right to request correction of any inaccurate information included in your PII, and Dynata will address any such request in accordance with applicable State Privacy Laws. You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right of "Portability" of PII
You have the right to request all or a portion of your PII in a transferable format, and Dynata will address any such request in accordance with applicable State Privacy Laws. Data provided to you will be in an industry standard format. You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right to Request Deletion of PII
You have the right to request deletion of the PII we have collected about you (subject to some exceptions, including as set out in our Privacy Policy and/or this U.S. Notice). You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights
You have the right not to receive unlawful discriminatory treatment by Dynata for the exercise of your privacy rights under the Applicable Law.
Right to Opt-Out of Sale of PII or to Limit the Use and Disclosure of Sensitive Personal Information
You have the right to opt-out of the sale of your PII or to limit the use and disclosure of Sensitive Personal Information by Dynata. You can submit a verifiable consumer request by clicking here or by calling (833) 909-1804. You may also request to opt-out by sending an email to privacy@dynata.com.
Other Rights to Your Data Under State Privacy Laws
Rights to your PII not specifically set forth herein may be available to you under your applicable State Privacy Law. Dynata will honor such rights when contacted by clicking here or by calling (833) 909-1804. You may also request to opt-out by sending an email to privacy@dynata.com.
5. Consumer Health Data Privacy Policy:
Dynata's Consumer Health Data Privacy Policy is a sub-policy of Dynata's overall Privacy Policy set out in this document. The purpose of this sub-policy is to inform you about: (a) what consumer health data Dynata collects, uses, shares and sells about you; (b) the purposes of the activities in (a), and the manner in which they are conducted; and (c) your rights with respect to your consumer health data pursuant to your applicable state's consumer health data laws and regulations (the "Applicable Health Law").
The effective date of this sub-policy is the same as the effective date of the overall Privacy Policy, set out here.
The below applies to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington, and residents of any other U.S. states that have enacted an Applicable Health Law.
Categories of Consumer Health Data Collected and/or Shared
"Consumer health data" means personal information that is linked or reasonably linkable to a consumer and that identifies the consumer's past, present, or future physical or mental health status, subject to certain exclusions set out in Applicable Health Law. The categories of consumer health data that we may collect or share are:
- Individual health conditions, treatment, diseases, or diagnosis;
- Social, psychological, behavioral, and medical interventions;
- Health-related surgeries or procedures;
- Use or purchase of medication;
- Bodily functions, vital signs, symptoms, or measurements of the information described in this subsection;
- Diagnoses or diagnostic testing, treatment, or medication;
- Gender-affirming care information;
- Reproductive or sexual health information;
- Biometric data;
- Genetic data;
- Data that identifies a consumer seeking health care services; or
- Any information that we or our processors use to associate or identify a consumer with the data described in this subsection that is derived or extrapolated from non-health information (such as proxy, derivative, inferred, or emergent data by any means, including algorithms or machine learning).
Categories of Collection Sources of Consumer Health Data
Dynata may collect consumer health data from research participants during and after registration with a panel, including, without limitation, during participation in a survey and during the Application/Services registration process. In some cases we may collect consumer health data about you from clients or other third parties (see here), subject to the requirements of Applicable Health Law. The categories of third parties with whom we may share consumer health data are described here.
Categories of Consumer Health Data Shared and Categories of Recipients
"Sharing" consumer health data means to release, disclose, disseminate, divulge, make available, provide access to, license or otherwise communicate consumer health data orally, in writing or by electronic or other means. The categories of third parties with whom we may share consumer health data are described here. Dynata may also share consumer health data with its corporate affiliates for the purposes set out below.
Purposes of Collecting, Using and Sharing Consumer Health Data
The purposes of collecting, using and sharing consumer health data, and the manner of processing consumer health data, are described here.
Your Rights
Pursuant to your state's Applicable Health Law, and subject to certain exceptions and limitations, you can contact Dynata to exercise the rights described below with respect to certain consumer health data that Dynata holds about you. To the extent those rights apply to you, they are described below. Dynata also handles certain consumer health data on behalf of Dynata customers. You should contact those customers to exercise any rights you may have with respect to that consumer health data.
You may exercise all of the rights listed below by submitting a verifiable consumer request by email to privacy@dynata.com. You can also submit your request via our toll-free number (833) 909-1804. Dynata reserves the right to verify your identity to our satisfaction, including by asking you to log into your account if you have one.
Right to Know About Consumer Health Data Collected, Shared or Sold
You have the right to request that we provide you with details of the consumer health data about you that we have collected, shared and/or sold on or after March 31, 2024, including a list of all third parties and affiliates with whom we have shared or sold the consumer health data and an active email address or other online mechanism that the consumer may use to contact these third parties. You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right to Opt-Out of the Collection, Sharing or Sale of Consumer Health Data
You have the right to request that we cease to collect, share, and/or sell consumer health data about you. You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right to Request Deletion of Consumer Health Data
You have the right to request deletion of the consumer health data we have collected about you (subject to some exceptions). You can submit your request as described above, and we reserve the right to conduct the verification described above.
Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights
You have the right not to receive unlawful discriminatory treatment by Dynata for the exercise of your privacy rights under the Applicable Law. You can submit your request as described above, and we reserve the right to conduct the verification described above.